SEL is Everybody’s Business Campaign

We invite your active participation in our upcoming advocacy campaign entitled #SELisEverybodysBiz. The purpose of this campaign is twofold:

  1. Elevate the connection between workforce skills and social and emotional skill-building (in school/out of school).
  2. Spark a public discussion about the kind of workforce we, as a country, need and want to build.

We will achieve this goal by asking businesses—who already understand the importance of social and emotional skills—to disseminate key messages. By disseminating these messages, businesses will validate that America’s workforce greatly values young people’s social and emotional skills.

To do this, we need your help. We are asking for a brief investment of your time the week of July 25th. During this time, we are asking that you:

  1. Share the #SELisEverybody’sBiz deck and ready-made posts on social media and in your company newsletters.
  2. Reach out to the HR and Corporate Communications departments of companies you know or could get in touch with. Ask them to share the deck on their social media and contribute their voice to the discussion via our website. See a sample email below that you can use for this.

In case participating in a national debate about workforce readiness isn’t exciting enough, we’ll make it even more exciting! We will be offering incentives in two different categories: the number of businesses contacted (log your contacts here) and the number of likes/shares from your own social media activity. Winners in each of these categories will receive a feature on the SELPA website. Woohoo, free advertising!

We hope you will join us in this collective effort to shape the future workforce and character of our country.

Please be in touch with any questions.

All the best,
SELPA Advocacy Committee
John Fay, Co-Chair
Jordan Posamentier, Co-Chair


Sample Email to Business Contacts

Every day, the future capacity of America’s workforce is being decided inside government buildings, school board meetings, and schools. There is an overwhelming consensus that the future workforce must possess social and emotional skills like communication, problem-solving, and decision-making to meet the business and economic challenges ahead.

A small group of extremist voices are trying to undermine our future readiness as a nation by spreading falsehoods about social and emotional learning, but many business leaders have lent their voice to set the record straight. Now is your opportunity to add your voice and amplify theirs. Learn more and join your fellow business leaders by sharing your voice here.

Thank you in advance for your contribution to this critical national debate.

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